Man Up

a man with a bald head sitting on the ground

MAN UP - THE 12 WEEK CHALLENGE: FORGED FOR MEN OVER 40

By Coach Michaels

“I don’t coach boys chasing aesthetics. I coach men building legacy.”

THIS IS NOT A FITNESS PROGRAM. THIS IS A RITE OF PASSAGE.

If you're a man over 40, you already know the truth most trainers won’t tell you:

Your body doesn’t bounce back like it used to.
Your priorities have shifted.
Yes, you’re here to "get shredded." But more importantly you're here to reclaim control.

Welcome to the Man Up Challenge — a 12-week crucible forged through years of research, relentless coaching, and personal battle-testing. This is the only program engineered exclusively for men over 40 who are ready to cut through the noise, confront the hard truths, and finally build the body, mindset, and power they know they’re still capable of.

BUILT ON SCIENCE. DRIVEN BY INSTINCT.

The Primanic Protocols are unlike anything you’ve done before.

Developed from primal movement foundations, Germanic body composition principles, and modern science through the LUCCA protocols, this system cuts straight to what works — no fluff, no guesswork.

You’ll train for function, not just form. That means:

Rebuilding lean muscle with targeted, joint-safe resistance patterns
Incinerating stubborn fat through metabolic tension and movement efficiency
Restoring your hormonal balance, mobility, and inner fire
Eating like a man, not a monk — with real-world, age-specific nutrition that works

This isn’t just about transformation — this is reclamation.

RELENTLESS ACCOUNTABILITY. UNBREAKABLE COMMITMENT.

You don’t need another app. You need a Coach who gives a damn.

That’s why this challenge includes:

1-on-1 Weekly Check-Ins with Coach Michaels — direct, raw, and results-driven
Private Men’s War Room — not a “support group,” but a brotherhood of accountability
Customized Progress Tracking — no generic templates; this is tailored to your physiology, schedule, and goals
Daily Behavioral Protocols to hardwire discipline into your routine — because transformation starts between your ears

This isn’t optional. This is mandatory.

TARGETED NUTRITION FOR THE MODERN, YET PRIMAL MAN

No 1,200-calorie starvation plans. No Tupperware religion. No “cut out everything you enjoy.”

This system leverages hormone-optimizing and age-appropriate fueling, designed to:

Support testosterone, reduce inflammation, and reignite your metabolism
Allow for real-world flexibility so you’re not living in a food prison
Create sustainable habits — not dependency on willpower or trends

Your meals will feel masculine, intuitive, and aligned with your biology — not some influencer’s meal prep schedule.

FUNCTION-FIRST EXERCISE. DESIGNED FOR MEN WHO MOVE.

Every workout is intentional.

Mobility for your joints.
Power for your movements.
Resilience for your daily life.

We’re not just chasing simple aesthetics. We’re building a body that works, endures, and commands respect — inside and out. This is about:

Stability over vanity
Strength over flash
Longevity over burnout

You’ll finish each session feeling sharper, stronger, and more capable — not broken or exhausted.

WHO THIS IS FOR

Men 40–60+ who are DONE with the dad-bod excuse and ready to lead from the front
Businessmen, fathers, husbands, leaders — who want to move, look, and live like warriors, not spectators
Men who understand that discipline is freedom, and are ready to stop negotiating with their goals

**WHO THIS IS NOT FOR**

Guys chasing a six-pack for Instagram
Anyone expecting “motivation” to carry them
Men who aren’t ready to be called out, coached hard, and held to a higher standard

This program isn't for everyone — it’s for the man who knows he’s capable of more, and needs a system built with his reality in mind.

THE TIME IS NOW.

You’ve been strong for others. It’s time to be strong for yourself.

The next 12 weeks could change your next 20 years — if you’re ready to answer the call.

💬 FROM COACH MICHAELS

“I built the Primanic Protocols because I was sick of seeing good men get left behind by cookie-cutter programs. After coaching others and living this life myself, I know what works, it's simple, effective and I don’t care what the fitness industry says. This system was forged for men who still have something left in the tank… and are done wasting time.”

If that’s you — we start Monday.
And we don’t look back.