Transform Your Life After 40

Transform Your Life

Boost Your Testosterone

Scientific methods to naturally increase testosterone levels and enhance your vitality.

Lose Belly Fat

Effective strategies to shed visceral fat and improve your overall health.

Build Lean Muscle

Customized plans to increase muscle mass and achieve your fitness goals.

Your Primanic Health Program Director:

Coach Brett Michaels

You’re over 40, driven, and ready to take control of your health — but between family, career, and constant demands, your own well-being keeps getting pushed to the back burner. You don’t need another cookie-cutter fitness plan. You need a system that fits your life — one built around your time, your body, and your goals. Whether you’re a busy dad, a high-performing professional, or simply a man who’s done making excuses, the real question is: What’s it costing you to stay stuck? If you're serious about lasting change, let’s get honest, focused, and strategic — starting now.

Embrace your journey of reclaiming your vitality while achieving a fitter and healthier version of yourself.

"Built for the modern man, Forged in primal roots"

Brett is a world-class multi-disciplinary martial artist turned elite performance coach, dedicated to helping men over 40 reclaim their strength, vitality, and primal edge. With over 30 years of hands-on experience in weight management, both as an athlete and coach, he understands the deep connection between body composition, hormone optimization, and long-term health.

Through decades of refining his approach in real-world settings, he created the PRIMANIC TRAINING SYSTEMS - a proprietary program designed specifically for men over 40. It blends primal movement, German body composition principles, and enhanced elements of the LUCCA protocols. The result is a method that helps to naturally elevate testosterone, boost mental resilience, and restore primal function - without wasting time on fitness trends or a relying on pharmaceuticals.

Having coached professional fighters, high performers, and everyday men ready to break through physical and mental plateaus, Brett now shares his knowledge with the public through private coaching, immersive workshops, and a high level online training community. His mission is simple:

"To serve those who want to unlock the most powerful, primal version of themselves."

• 3x Canadian NKA Champion

• Precision Nutrition Affiliate

• 2x Amateur Ontario Boxing Champion

• Black Belt - Goju Ryu

• GLPTI Top 1% of Personal Trainers in Canada

Real Results

Transform your life with our proven challenges and support for men.

Joseph Wiggell

Toronto, ON

Ranjan focuses on the relationship between the structure and function of the body, quality of movement to help injury prevention, and holistic nutrition.

Ranjan Bobby

Osteopathic Practitioner

★★★★★

★★★★★

★★★★★

Callum O'Reilly

Calgary, AB

★★★★★

I am actually in better shape than my son, Its great being the energetic grandpa. Food is key and the workouts are killer. Thanks Brett

Conrad Tkachuk

Seattle, WA

Toronto, ON

Affiliate Board

I can't believe how quickly the weight came off, I also learned a lot about how to eat properly without starving!

Elite Performance Consultant

Joe's philosophy is the belief that strength is the foundation of personal sovereignty, and that true elite performance demands a synergy of mindset, movement, and metabolic health.

★★★★★

I feel better than before I got married, sometimes I look in the mirror and can't believe it's actually me. The progress becomes addicting. Thanks coach.

Larry Gagnon

London, ON

★★★★★

Finally got rid of my mini-pouch after trying everything under the sun. The nutrition hacks are gold! Simple and effective. Exercise programs are great too.

Jason Moorer

St John, NB

★★★★★

I've lost more fat in the past 3 weeks than in any other time in my life. Thanks for keeping my feet to the fire Brett.

Oleg Smit

Cochrane, AB

★★★★★

I never thought I could feel this strong and fit at my age. I feel like a totally different person.

Jeff Tillsonburg

Calgary, AB

★★★★★

Working out in this way surprisingly helped my confidence, pushing my limits has given me lots of self belief that I will take into other areas of my life. Thank You Coach

Fabian Pritchett

Red Deer, AB

★★★★★

2 weeks in and the weight is just falling off, really excited to see the results at the finish line. Thanks Brett for keeping me honest, it's what I was missing.

Neville Arthur

Waterloo, ON

Consultation Booking

We've Got You!